Property Management
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The recent passage of Bill 88 and the release of the first Council-Initiated Zoning resolutions represent another significant chapter in that ongoing conversation, but they are far from the final chapter. While there is still much we do not know, there are several important things we do know, and understanding the distinction between the two is critical as we move forward.

Introduction: Start With Strategy, Not Property One of the most common mistakes buyers make when entering the Maui vacation rental investment market is focusing first on the property itself. The better question is: “How do I want this property to perform—and what role does it play in my overall investment strategy?” Through years of operating vacation rentals and advising clients on Maui real estate investment opportunities, we’ve developed a structured...

Over the past several years, Maui’s real estate and vacation rental markets have experienced one of the most significant economic and regulatory shifts in modern Hawaiʻi history. What we are seeing today is not simply a traditional market correction. What makes today’s environment unique is that Maui is simultaneously navigating macroeconomic pressure, post-pandemic behavioral shifts, and a rapidly evolving regulatory landscape — all at the same time. This has fundamentally...

Luxury Vacation Rentals in Maui Require a Different Strategy Owning a luxury vacation rental in Maui—whether in Makena, Wailea, Kaanapali, or Kapalua—is not about keeping your calendar full. In fact, for high-end properties, maximizing occupancy can often work against your long-term goals. Our real objective is simple: Your home stays booked, never over-used, with optimized rates that keeps performance strong.   This is one of the many reasons why we...

On Maui, a vacation rental is not just a real estate investment. For most owners, it is something far more nuanced.